Funny that the real halo effect, the one clearly identifiable, comes not from Apple but from Microsoft. In fiscal 2005 second quarter earnings details released yesterday, Microsoft revealed that sales of game "Halo 2" brought in $300 million, enough to buoy the long money-losing Home and Entertainment division to profitability. The unexpected sales surge shows the difference one hot game can make for any console.
OK, so it's the "Halo 2" effect.
Xbox is on a roll, with sales projections about six months ahead of Microsoft predictions and Xbox Live subscribers soaring, too. I would encourage Sony and Nintendo not to underestimate the momentum Microsoft is generating.