Tuesday, September 11, 2007

Halo 3 meets commercial expectations

We're well ahead of where we were with Halo 2," said Microsoft's Chris Di Cesare in an interview with Brandweek. "In the year of the summer blockbuster 'three-quel,' the biggest one is going to be one you don't go to a theater to see."
To ensure Halo 3 meets commercial expectations, Microsoft has invested heavily in a five-phase marketing blitz in the hopes of outselling the combined 11 million copies of the first two games.

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